TVMS Manual 2.0
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  • App publishing
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      • Select an App Name
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        • Artwork to Build Apps
        • Artwork to Publish Apps
      • Register Developer Accounts
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      • How to Install an App for Testing on Roku
    • Preparing Apps for Publishing
      • Create App Approval Product
      • Google Play Store
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      • Samsung Tizen Store
      • Roku Channel Store
  • Miscellaneous
    • TVMS Artwork
    • Roku TVE
    • Supported Devices
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      • Manual Update
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      • Android In App Update
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    • Video manual
  • Changelog
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      • Release 8.5.1x - February 1st '21
      • Release 9.3 - January 15, 2022
      • Release 9.4.0 WebTV/PWA
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On this page
  • Artwork for stores
  • App Store
  • Google Play
  • Amazon Appstore
  • LG Content Store
  • Samsung Tizen Store
  • Roku Channel Store

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  1. App publishing
  2. Completing the Prerequisites
  3. Prepare Artwork

Artwork to Publish Apps

PreviousArtwork to Build AppsNextRegister Developer Accounts

Last updated 2 years ago

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Artwork for stores

In this section, you can find artwork specifications for various stores.

App Store

For the iOS app version you'll need to provide at least the following app screenshots:

  • iPhone 6.5" Display:

    • Portrait 1242 x 2688 pixels

    • Landscape 2688 x 1242 pixels

  • iPhone 5.5" Display:

    • Portrait 1242 x 2208 pixels

    • Landscape 2208 x 1242 pixels

  • iPad Pro (2nd and 3rd Gen) 12.9" Display:

    • Portrait 2048 x 2732 pixels

    • Landscape 2732 x 2048 pixels

For the tvOS app version, you'll need to provide app screenshots for:

  • Apple TV: 1920 x 1080 pixels or 3840 x 2160 pixels

All your screenshots must be in the JPG or PNG format, and in the RGB color space. For screenshot specifications, go to . For app preview specifications, go to . App previews are optional.

You don't need to upload an app icon on the App Store, it will be obtained from the app build.

Google Play

Your Android app should have the following mandatory graphic assets:

  • App icon - 512 x 512 pixels

  • Feature graphic - 1024 x 500 pixels

  • Phone screenshots:

    • Landscape 1920x1080 (or any 16:9 aspect ratio) pixels

    • Portrait 1080 x 1920 (or any 9:16 aspect ratio) pixels

  • Tablet screenshots:

    • Landscape 1920x1080 (or any 16:9 aspect ratio) pixels

    • Portrait 1080 x 1920 (or any 9:16 aspect ratio) pixels

If you also want to make your app available for Android TV, you'll need to prepare:

  • Android TV screenshots:

    • Landscape 1920x1080 (or any 16:9 aspect ratio) pixels

    • Portrait 1080 x 1920 (or any 9:16 aspect ratio) pixels

  • TV banner: 1280 x 720 pixels

Amazon Appstore

You will need the following images to be prepared before you can publish your app in the Amazon Appstore.

  • Fire TV App Icon The app icon appears on Amazon Fire TV and Fire Stick devices. This image is not included in the app build but is uploaded during the app submission process. The image needs to be a 1280x720 px PNG with no transparency.

  • Background Image The background image appears on the top right of the screen when the user searches for the app on the marketplace. This image is not included in the app build but is uploaded during the app submission process. The background image needs to be a 1920x1080 px PNG or JPG. Transparency is optional.

LG Content Store

You will need the following images to be prepared before you can publish your app in the LG Content Store.

  • App Icon - Gradation effects on the icon background color are not allowed

    - Recommended: 400x400 pixels or greater(Square Type Only)

    - Available File: JPG, PNG(Max 5MB)

  • Screenshots Shows on the app details page in the app store, 1 primary and 2 secondary images with a max of 5 are required. - Recommended Image Size: 1920x1080, 1280x720 pixel (Square Type Only)

    - Available File: JPG, PNG(Max 20MB)

  • Launcher Background Image Displays as a full-screen image when the app tile is in focus on the TV menu. - Recommended: 1920x1080 pixels

    - Available File: JPG, PNG(Max 10MB)

  • Splash Screen Background Image Splash screen background displays as the app launches. - Recommended: 1920x1080 pixels

    - Available File: JPG, PNG(Max 10MB)

Samsung Tizen Store

You will need the following images to be prepared before you can publish your app in the Samsung TV Seller Office.

  • Icon images An icon image will be used when your app is displayed on Smart TV. Two types of app icons must be prepared: 1920x1080 size and 512x423 size

  • Screenshots Images Screenshot images will be used when your app is introduced on the Smart TV app store. 4 screenshots must be registered. Prepare images with 1920x1080 pixels, JPG format, and file size of 500kb or less.

Roku Channel Store

  • Channel poster (app icon): 540x405 pixels, JPEG This image will appear on the Roku OS home screen when your channel is installed and also in the Roku Channel Store next to all the other apps live in the marketplace.

  • Channel splash screen: 1920x1080 pixels, JPEG Splash screens are full size graphics displayed while your app launches.

  • Roku Search channel buttons: 165x60 pixels, PNG

  • Roku Search brand tiles: 147x113 pixels, JPEG

All graphics requirements are described on the page, where you'll upload them. For more info please see the following .

Screenshots In order to submit your Amazon Fire TV app to the Amazon Appstore, Amazon requires 3-10 screenshots of your app — 1920 x 1080px (landscape) in PNG or JPG format. To take screenshots from a Fire TV device, please see the following .

For more info please see the following .

You will need to have the following images to be prepared before your app can be published in the Roku Channel Store. The following are the requirements and recommendations for creating and using a 1080p user interface for your app. For other info please see the following .

Also, please keep in mind that various TVs render your channel differently. That is why safe zones should be applied to ensure the edges of a TV screen do not cut off the interface. The minimum safe zone should be 90% of UI, however, the suggested one is 80% of UI. To learn more about it, please see the following .

screenshot specifications
app preview specifications
Main store listing
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